Animation Domination: The Creativity of Pixar

I remember watching classic Disney movies growing up like Aladdin and The Lion King. Disney in the 90’s was like Micheal Jordan in the 90’s-insanely awesome. What I really loved about the Disney movies growing up were the songs; I was a little weird fat kid who would sing these songs in my bedroom and pretend that I was in the school variety show. Anyways, as I got older, Disney started to move away from musicals and they really didn’t have any good animated films until just recently with The Princess and the Frog and Frozen. Thankfully, a movie company came about which filled this animation gap and provided us with a whole new set of characters to love. This company was Pixar Animation and to learn more about their unique history, I read Creativity, INC.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration by Ed Catmull.

Pixar began in 1979 as a special effects division of Lucasfilms after George Lucas’ huge success with Star Wars. Lucas wanted to push the field of special effects so he hired Ed Catmull, a PhD scientist, who was renowned for his advances in computer animation. Catmull was the president of Pixar from the beginning but Pixar was far different than the company we identify today. Back in the 80’s Pixar was best known for its computer hardware equipment and special effects. What would change Pixar’s history forever was George Lucas getting a divorce. Because of Lucas’ split, he had to sell off some of his subsidiary companies. Almost every industry kicked the tires of Pixar including General Motors who was very close to buying them. Enter Steve Jobs. Jobs would buy Pixar for 5 million dollars and he had the early vision of Pixar selling computer hardware across the country. After a dismal decade of sales and an infusion of over 50 million dollars by Jobs (to keep the company alive), Pixar gave up their hardware business. During the 80’s however, Pixar did side work providing special effects and animation for commercials and featured films. Pixar worked with Disney during this time and as a result Disney offered them a three featured-film contract. The business was so near to failure that Jobs was close to selling PIXAR to Microsoft in 1994-a year before the release of Toy Story. Well, Toy Story was a complete success and Pixar would go on to make 15 critically-acclaimed-feature films: Toy Story, A Bugs Life, Toy Story 2, Monsters Inc., Finding Nemo, The Incredibles, Cars, Ratatouille, WALL-E, Up, Toy Story 3, Cars 2, Brave, Monsters University, and Inside Out. In 2006, Disney purchased Pixar for 7.4 billion dollars but it was maintained as a separate animation studio with Ed Catmull becoming president of both Pixar and Disney Animation Studios.

The story of Pixar is really amazing and Ed Catmull is extraordinary when it comes to fostering creativity. Catmull believes that the key to creativity is candor between all individuals involved in the film making process. Candor essentially means that people are not afraid to tell the truth and that they need to be open to constructive criticism. Pixar has regular meetings (called Braintrusts) where everyone is allowed to put in their opinion while knowing that no criticism is a personal attack but rather a means of making the project better. There is little emphasis on hierarchy at Pixar which allows for more open communication between animators, managers, directors, and producers. Catmull emphasizes throughout the book that failure is a necessity and a vital part of the creative process. When Pixar movies first start they simply suck and are nothing like the final product-however through multiple failures and criticisms the movie slowly gets better and better. This acceptance of failure and openness to input is something I believe all people struggle with. I want to continually better myself and to do this I must be willing to fail. It is the times that we fall and get back up that really define our own life story.

P.S.

My favorite Pixar movie is Inside Out and my favorite Pixar short is Lava (listen to the song below)

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